Julie Lafrenière, BBA, CIM^®, F. Pl, RIAC

Portfolio Manager, Wealth Manager

T 450-582-8878

Languages: French

Biography

More than 25 years of experience in the financial services industry. She is known for her energy and professionalism as a qualified specialist.
She is a Portfolio Manager and Financial Planner with a Bachelor of Business Administration.
Accredited member of Responsible Investment Association

Her professionalism and energy make her a qualified specialist and sought after among investors.

In addition to her responsibilities in research, analysis and setting up client portfolios, Julie takes care of business development and investor relations.

Julie Lafrenière Team

We are dedicated to providing you with effective service that meets your needs. We have a long-term vision and put our expertise towards serving you better. That's why we've been integrating environmental, social and governance (ESG) criteria into our model portfolio for several years now.

We believe in responsible investment, without compromising our clients' financial returns. ESG criteria help us support businesses that promote sustainable development and respect social and human responsibilities. These align perfectly with our values.

Mission

To put our expertise to work to offer you personalized portfolio and wealth management services:

Through a rigorous and disciplined approach
By considering your needs and goals—both personal and financial
By keeping close ties with you in a way that meets your needs
Through well-organized and regular monitoring

Investment Philosophy

We take a bottom-up approach to value investing, selecting securities based on economic value added (EVA). This lets us choose companies that are leaders in their respective sectors. The securities chosen for our portfolios reflect the strength and stability of these companies’ operations.

Our rigorous selection process helps us find high-quality companies with:

Return on capital greater than cost
Price below intrinsic value (P/IV)
Dividend stability and/or growth
Adequate liquidity ratios
An acceptable level of debt

Our disciplined approach to asset allocation results in:

Minimum volatility
Maximized risk-return ratios
Securities selected based on EVA

A personalized relationship and structured monitoring

What sets us apart

We are a team of portfolio and wealth management specialists, and are known for our rigorous approach when choosing securities, our structured monitoring and client relationships.

Julie Lafrenières's Team stands out for:

Rigour and discipline
Flexibility and accessibility
Disciplined approach to asset allocation

Values

Relationship building is one of our core values.

We believe in relationships based on integrity. We believe in the importance of a clear understanding of your needs and risk tolerance. We believe in transparency.

Three key words:

Integrity
Transparency
Professionalism

Service Offer

Target clientele

Our clientele comprises primarily of affluent and wealthy families, professionals and business people.

Our expertise

Discretionary management
Individual Pension Plan (IPP) preparation
Tax-efficient investment strategies

Biographies of my colleagues

Alexandre Bellerose, RIAC

Wealth Manager

T 450-582-2005

Languages: French, English

Linkedin
- Completed training in financial management through HEC Montréal and passionate about financial markets
- With Desjardins Securities since 2014
- Accredited member of the Responsible Investment Association (RIA)
With his entrepreneurial experience, he's able to offer insight and solutions that are well-adapted to the needs of our business clients.

Alexandre does detailed research and assessments of the companies we select and supports managers in their choice of products.
Full details
Jean-Philippe Bonenfant, BBA, CFA

Wealth Manager

T 450-582-8316

Languages: French, English

Linkedin
- Jean-Philippe is a Chartered Financial Analyst (CFA) who has extensive knowledge of financial markets, and is known for his professionalism and attention to detail
- He started his career working at the Montréal Exchange, where he spent more than 4 years gaining an in-depth understanding of North American stock markets
After working on the ground in financial markets, Jean-Philippe decided to put his knowledge to good use helping our clientele manage their investments.

He works closely with others to conduct company analyses and helps the portfolio manager select products. He's also involved in business development and investor relations.
Full details
Véronique St-Georges, B.A.

Assistant Wealth Management Advisor

T 450-582-8189 ext. 5031315

Languages: French

Linkedin

Véronique joined our team in 2016. She has a BA in education, a certificate in financial planning and over 12 years of experience in financial services. She stands out for her focus on client service.

As an associate advisor, her role is to interpret our team investment philosophy so she can provide investment recommendations to our clients and help them manage their wealth.

She also handles our team administration and closely monitors client files.

Her work on our team adds real value for our clients and she provides fundamental support to the team by providing efficient and personalized answers to client requests.